Airtel, HDFC Life Insurance to offer free cover for prepaid customers

Airtel, HDFC Life Insurance to offer free cover for prepaid customers

Bharti Airtel and HDFC Life Insurance have tied up to offer life cover for customers who get a prepaid recharge done.Airtel’s new ₹249-prepaid bundle — which will include 2 GB data, unlimited calls across networks, and 100 SMSes per day — will also offer a cover worth ₹4 lakh from HDFC Life. “The recharge is valid for 28 days and and the policy cover till recharge is active. A customer needs to enrol for insurance after the first recharge through either an SMS, the My Airtel App, or the retailer,” HDFC Life Insurance said in a statement on Monday.
The tie-up is expected to improve insurance penetration in the country, given Airtel’s large consumer base.India has less than 4 per cent life insurance penetration, as on January 31.

Telecom penetration — or the number of telephones per 100 people — is estimated at 91.82 per cent.

“Airtel’s latest innovation offers the twin benefit of a life insurance cover along with calling and data allowance at less than ₹9 per day,” the release said.

The partnership leverages digital platforms and Airtel’s distribution reach, allowing people to get a life cover every time they recharge their phone, it added.

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