Phygital is the way forward for banks to attract, retain customers

Phygital is the way forward for banks to attract, retain customers

It’s not just mobile and digital channels, but brick and mortar branches too continue to remain a top focus of banks.Most bankers point out that since 2011, mobile and net banking have seen a huge upswing due to improved Internet connectivity and accessibility but concur that physical branches give confidence to customers.

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